了解为何在展示广告中使用目标客户匹配可加强与已知客户群的联系,并能在网站和应用中建立新的客户关系。按此学习路线学完 Google 展示广告的基础知识后,您将能够:- 概述什么是目标客户匹配,其工作原理,以及如何将目标客户匹配作为再营销策略的有益补充 - 说明为何要将目标客户匹配与“受众群体扩展”和“类似受众群体”功能搭配使用,以覆盖与您的客户类似的消费者 有些单元并未标记为必学内容,您可以借此机会了解如何运用您掌握的技能和做法。这些单元为可选内容,不影响学习路线中课程的结业。注意:在部分课程中,有些链接所指向的网站可能没有您首选语言的版本或者需要您选择语言。
- Google Ads Certifications
- AI-Powered Ads
- Apply your Google Ads knowledge
- Google Ads Search
- Google Ads Discovery
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads - Measurement
- Google Ads Apps
- Mobile
- Smart Campaigns
- Google Academy on Air
- Google Ads Tutorial Series
- Privacy
- Get to Know Google Solutions
- Get to Know Google Solutions for Google Partners Program
- Grow Offline Sales
- Google Insights
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