Foundations of AI-Powered Search Ads for Practitioners
Create and optimize AI-powered Search campaign targeting, bidding, and assets to achieve marketing goals.
Apply your Google Ads knowledge
Practice setting up and managing your Google Ads campaigns.
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Learn How to Create and Optimize Google Display Ads Campaigns
Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives.
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Discover How AI-Powered Shopping Ads Work
Grow your business with AI-powered Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
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Learn How to Create and Optimize Discovery Campaigns
Learn the fundamentals of creating a Discovery campaign.
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Intermediate AI-Powered Search Ads for Strategists & Practitioners
Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business.
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Take Steps to Measure Display’s Full Value
Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in...
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Create and Manage Google Ads Video Campaigns
Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.
